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Reading lists: Consumer Public Relations


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Reading lists: Consumer Public Relations

Reading list titles for this course/module

 
Product name
Price
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Developing the Public Relations Campaign
DEVELOPING THE PUBLIC RELATIONS CAMPAIGN

Bobbitt, Randy; Sullivan, Ruth

£100.73
Core Text
Essentials of Marketing Communications: Touchpoints, Sharing And Disruption
ESSENTIALS OF MARKETING COMMUNICATIONS: TOUCHPOINTS, SHARING AND DISRUPTION

Fill, Chris

£49.29
£43.99
Core Text

Marketing Communication Phenomenon Within Social Networks and Blogs
MARKETING COMMUNICATION PHENOMENON WITHIN SOCIAL NETWORKS AND BLOGS

Khan, Kashif

£47.97
Core Text
Relationship Marketing: Exploring Relational Strategies in Marketing
RELATIONSHIP MARKETING: EXPLORING RELATIONAL STRATEGIES IN MARKETING

Egan, John

£62.89
£43.99
Core Text

User Unfriendly: Consumer Struggles with Personal Technologies, from Clocks and Sewing Machines to Cars and Computers
USER UNFRIENDLY: CONSUMER STRUGGLES WITH PERSONAL TECHNOLOGIES, FROM CLOCKS AND SEWING MACHINES TO CARS AND COMPUTERS

Corn, Joseph J. (Senior Lecturer, Stanford University)

£42.50
Core Text

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