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Reading lists: Marketing BA


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Reading lists: Marketing BA

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
Rating
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
CULTURAL STRATEGY: USING INNOVATIVE IDEOLOGIES TO BUILD BREAKTHROUGH BRANDS

Holt, Douglas (Founding Partner of The Cultural...

£24.64
Essential
How Brands Become Icons: The Principles of Cultural Branding
HOW BRANDS BECOME ICONS: THE PRINCIPLES OF CULTURAL BRANDING

Holt, D. B.

£23.80
Essential
How to Succeed at Assessment Centres
HOW TO SUCCEED AT ASSESSMENT CENTRES

Houston, Kathleen (University of Central Lancashire, Preston);...

£16.14
£17.09
Essential

Key Concepts in Business and Management Research Methods
KEY CONCEPTS IN BUSINESS AND MANAGEMENT RESEARCH METHODS

Stokes, Peter (University of Chester, Chester)

£27.19
£28.79
Essential

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
MALCOLM MCDONALD ON MARKETING PLANNING: UNDERSTANDING MARKETING PLANS AND STRATEGY

McDonald, Malcolm

£21.24
£24.99
Essential

Marketing Communications Management (ePub eBook)
MARKETING COMMUNICATIONS MANAGEMENT (EPUB EBOOK)

Copley, Paul;

£55.00
Essential
Principles of Services Marketing
PRINCIPLES OF SERVICES MARKETING

Palmer, Adrian

£48.44
£39.99
Essential

Stakeholder Theory: The State of the Art
STAKEHOLDER THEORY: THE STATE OF THE ART

Freeman, R. Edward (University of Virginia); ...

£31.44
Essential

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