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READING LISTS: COURSE/MODULE TITLES

READING LIST TITLES FOR THIS COURSE/MODULE

 TITLE / AUTHORPRICERATINGBUY
 Building Cross-Cultural Competence: How to create Wealth from Conflicting... BUILDING CROSS-CULTURAL COMPETENCE: HOW TO CREATE WEALTH FROM CONFLICTING...£47.99Essential
 Consumer Behavior and Culture: Consequences for Global Marketing and... CONSUMER BEHAVIOR AND CULTURE: CONSEQUENCES FOR GLOBAL MARKETING AND...£68.00Essential
Corporate Reputation, Brand and CommunicationCORPORATE REPUTATION, BRAND AND COMMUNICATION£45.99Essential
Developing Intercultural Awareness: A Cross-Cultural Training HandbookDEVELOPING INTERCULTURAL AWARENESS: A CROSS-CULTURAL TRAINING HANDBOOK£14.99Essential
International and Comparative Human Resource ManagementINTERNATIONAL AND COMPARATIVE HUMAN RESOURCE MANAGEMENT£52.99Essential
International BusinessINTERNATIONAL BUSINESS£55.99Essential
 International Business Strategy in Emerging Country Markets: The Institutional... INTERNATIONAL BUSINESS STRATEGY IN EMERGING COUNTRY MARKETS: THE INSTITUTIONAL...£35.00Essential
International Business: Challenges in a Changing WorldINTERNATIONAL BUSINESS: CHALLENGES IN A CHANGING WORLD£63.99Essential
International Human Resource ManagementINTERNATIONAL HUMAN RESOURCE MANAGEMENT£45.99Essential
International Marketing StrategyINTERNATIONAL MARKETING STRATEGY£46.99Essential
International Marketing: Strategy and TheoryINTERNATIONAL MARKETING: STRATEGY AND THEORY£60.00Essential
New Spaniards, TheNEW SPANIARDS, THE£10.99Essential
Oxford Spanish DictionaryOXFORD SPANISH DICTIONARY£35.00Essential
Principles of Services MarketingPRINCIPLES OF SERVICES MARKETING£56.99Essential
Production ecrite: Production ecrite (C1/C2)PRODUCTION ECRITE: PRODUCTION ECRITE (C1/C2)£22.95Essential
Retail MarketingRETAIL MARKETING£58.99Essential
Retailing ManagementRETAILING MANAGEMENT£60.99Essential
 Riding the Waves of Culture: Understanding Diversity in Global... RIDING THE WAVES OF CULTURE: UNDERSTANDING DIVERSITY IN GLOBAL...£22.99Essential
Spanish Culture and Society: The Essential GlossarySPANISH CULTURE AND SOCIETY: THE ESSENTIAL GLOSSARY£32.99Essential