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Reading lists: International Marketing BA (Top Up)


Reading lists: International Marketing BA (Top Up)

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
Product name
Price
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Building Cross-Cultural Competence: How to create Wealth from Conflicting Values
BUILDING CROSS-CULTURAL COMPETENCE: HOW TO CREATE WEALTH FROM CONFLICTING VALUES

Hampden-Turner, Charles (Cambridge University, England); Trompenaars,...

£40.79
Essential
Corporate Reputation, Brand and Communication
£49.29
£43.99
Essential

Developing Intercultural Awareness: A Cross-Cultural Training Handbook
£12.74
Essential
International Business
INTERNATIONAL BUSINESS

Czinkota, Michael R. (Georgetown University/University of Birmingham);...

£47.59
Essential
International Marketing: Strategy and Theory
INTERNATIONAL MARKETING: STRATEGY AND THEORY

Onkvisit, Sak; Shaw, John (Providence College,...

£55.24
Essential
New Spaniards, The
NEW SPANIARDS, THE

Hooper, John

£9.34
£10.99
Essential

Oxford Spanish Dictionary
OXFORD SPANISH DICTIONARY

Oxford Languages

£29.75
Essential
Principles of Services Marketing
£48.44
£39.99
Essential

Production ecrite: Production ecrite (C1/C2)
PRODUCTION ECRITE: PRODUCTION ECRITE (C1/C2)

Dupleix, Dorothee; Megre, Bruno

£13.48
Essential
Spanish Culture and Society: The Essential Glossary
£30.59
Essential

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