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READING LISTS: COURSE/MODULE TITLES

READING LIST TITLES FOR THIS COURSE/MODULE

 TITLE / AUTHORPRICERATINGBUY
Advertising and Promotion: An Integrated Marketing Communications PerspectiveADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE£235.99Essential
 Advertising by Design: Generating and Designing Creative Ideas Across... ADVERTISING BY DESIGN: GENERATING AND DESIGNING CREATIVE IDEAS ACROSS...£57.50Essential
 Business Research: A Practical Guide for Undergraduate and Postgraduate... BUSINESS RESEARCH: A PRACTICAL GUIDE FOR UNDERGRADUATE AND POSTGRADUATE...£47.99Essential
Cognitive Psychology of Mass Communication, ACOGNITIVE PSYCHOLOGY OF MASS COMMUNICATION, A£62.99Essential
Corporate Communication: A Guide to Theory and PracticeCORPORATE COMMUNICATION: A GUIDE TO THEORY AND PRACTICE£41.99Essential
Corporate Reputation, Brand and CommunicationCORPORATE REPUTATION, BRAND AND COMMUNICATION£45.99Essential
Digital and Social Media Marketing: A Results-Driven ApproachDIGITAL AND SOCIAL MEDIA MARKETING: A RESULTS-DRIVEN APPROACH£48.99Essential
How to Succeed at Assessment CentresHOW TO SUCCEED AT ASSESSMENT CENTRES£18.99Essential
influence: The Psychology of PersuasionINFLUENCE: THE PSYCHOLOGY OF PERSUASION£13.99Essential
Integrated Advertising, Promotion and Marketing Communications, Global EditionINTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS, GLOBAL EDITION£59.99Essential
Marketing Strategy: A Decision-Focused ApproachMARKETING STRATEGY: A DECISION-FOCUSED APPROACH£55.99Essential
Social Media MarketingSOCIAL MEDIA MARKETING£49.99Essential
Sustainable MarketingSUSTAINABLE MARKETING£58.99Essential