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Reading lists: Business and Marketing BA


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Reading lists: Business and Marketing BA

Reading list titles for this course/module

These items are part of your institution's official Reading Lists - you can use your funds to purchase these.

 
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Price
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How to Succeed at Assessment Centres
HOW TO SUCCEED AT ASSESSMENT CENTRES

Houston, Kathleen (University of Central Lancashire, Preston);...

£16.14
£17.09
Essential

Key Concepts in Business and Management Research Methods
KEY CONCEPTS IN BUSINESS AND MANAGEMENT RESEARCH METHODS

Stokes, Peter (University of Chester, Chester)

£27.19
£28.79
Essential

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
MALCOLM MCDONALD ON MARKETING PLANNING: UNDERSTANDING MARKETING PLANS AND STRATEGY

McDonald, Malcolm

£21.24
£24.99
Essential

Principles of Services Marketing
PRINCIPLES OF SERVICES MARKETING

Palmer, Adrian

£48.44
£39.99
Essential

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