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Exploring Strategy: Text and Cases
£53.99

EXPLORING STRATEGY: TEXT AND CASES

PAPERBACK BY JOHNSON, GERRY; REGNER, PATRICK; SCHOLES, KEVAN; ANGWIN, DUNCAN; WHITTINGTON, RICHARD

£53.99

ISBN
9781292145129
IMPRINT
PEARSON EDUCATION LIMITED
 
 
EDITION
11TH NEW EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
STOCK FOR DELIVERY
NOT IN STOCK: WILL BE ORDERED FROM SUPPLIER
FORMAT
PAPERBACK
PAGES
828 pages
PUBLICATION DATE
04 JAN 2017

DESCRIPTION

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

CONTENTS

Chapter 1: Introducing Strategy Chapter 2: Macro Environmental Analysis Chapter 3: Industry and Sector Analysis Chapter 4: Resources and Capabilities Chapter 5: Stakeholders and Governance Chapter 6: History and Culture Chapter 7: Business Strategy and models Chapter 8: Corporate Strategy and Diversification Chapter 9: International Strategy Chapter 10: Entrepreneurship and Innovation Chapter 11: Mergers, Acquisitions and Alliances Chapter 12: Strategy in Action Chapter 13: Strategy Development Processes Chapter 14: Organizing and Strategy Chapter 15: Leadership and Strategic Change Chapter 16: The Practice of Strategy