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READING LISTS: COURSE/MODULE TITLES

READING LIST TITLES FOR THIS COURSE/MODULE

 TITLE / AUTHORPRICERATINGBUY
Global MarketingGLOBAL MARKETING£48.59Recommended for Purchase
Global Marketing (PDF eBook)GLOBAL MARKETING (PDF EBOOK)eBook - click here for purchasing options£38.70Recommended for Purchase
Strategic ManagementSTRATEGIC MANAGEMENT£49.49Recommended for Purchase
Strategic Management (PDF eBook)STRATEGIC MANAGEMENT (PDF EBOOK)eBook - click here for purchasing options£39.59Recommended for Purchase
Digital Marketing Excellence (ePub eBook)DIGITAL MARKETING EXCELLENCE (EPUB EBOOK)eBook - click here for purchasing options£34.19Further Reading
Digital Marketing Excellence: Planning, Optimizing and Integrating Online MarketingDIGITAL MARKETING EXCELLENCE: PLANNING, OPTIMIZING AND INTEGRATING ONLINE MARKETING£35.09Further Reading
Exploring Strategy (PDF eBook)EXPLORING STRATEGY (PDF EBOOK)eBook - click here for purchasing options£38.70Further Reading
Exploring Strategy: Text and CasesEXPLORING STRATEGY: TEXT AND CASES£48.59Further Reading
 HBR's 10 Must Reads on Strategic Marketing (with featured... HBR'S 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED...£15.29Further Reading
 HBR's 10 Must Reads on Strategic Marketing (with featured... HBR'S 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED...eBook - click here for purchasing options£26.99Further Reading
Key Marketing Metrics (PDF eBook)KEY MARKETING METRICS (PDF EBOOK)eBook - click here for purchasing options£21.59Further Reading
 Key Marketing Metrics: The 50+ metrics every manager needs... KEY MARKETING METRICS: THE 50+ METRICS EVERY MANAGER NEEDS...£26.99Further Reading
Marketing Strategy and Competitive PositioningMARKETING STRATEGY AND COMPETITIVE POSITIONING£47.69Further Reading
Marketing Strategy and Competitive Positioning (PDF eBook)MARKETING STRATEGY AND COMPETITIVE POSITIONING (PDF EBOOK)eBook - click here for purchasing options£37.79Further Reading
Value-based MarketingVALUE-BASED MARKETINGeBook - click here for purchasing options£41.03Further Reading
 Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder... VALUE-BASED MARKETING: MARKETING STRATEGIES FOR CORPORATE GROWTH AND SHAREHOLDER...£34.19Further Reading