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READING LISTS: COURSE/MODULE TITLES

READING LIST TITLES FOR THIS COURSE/MODULE

 TITLE / AUTHORPRICERATINGBUY
Strategic Brand ManagementSTRATEGIC BRAND MANAGEMENT£40.49Recommended for Purchase
Strategic Brand Management (ePub eBook)STRATEGIC BRAND MANAGEMENT (EPUB EBOOK)eBook - click here for purchasing options£32.99Recommended for Purchase
Brand Management (ePub eBook)BRAND MANAGEMENT (EPUB EBOOK)eBook - click here for purchasing options£29.96Further Reading
Brand Management (PDF eBook)BRAND MANAGEMENT (PDF EBOOK)eBook - click here for purchasing options£35.99Further Reading
 Brand Management In A Week: How To Be A... BRAND MANAGEMENT IN A WEEK: HOW TO BE A...£8.09Further Reading
Brand Management: Mastering Research, Theory and PracticeBRAND MANAGEMENT: MASTERING RESEARCH, THEORY AND PRACTICE£33.29Further Reading
Brand Portfolio StrategyBRAND PORTFOLIO STRATEGYeBook - click here for purchasing options£8.99Further Reading
 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and... BRAND PORTFOLIO STRATEGY: CREATING RELEVANCE, DIFFERENTIATION, ENERGY, LEVERAGE, AND...£22.50Further Reading
Brand Transformation (PDF eBook)BRAND TRANSFORMATION (PDF EBOOK)eBook - click here for purchasing options£32.39Further Reading
 Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and... BRAND TRANSFORMATION: TRANSFORMING FIRM PERFORMANCE BY DISRUPTIVE, PRAGMATIC AND...£35.99Further Reading
Digital Branding (ePub eBook)DIGITAL BRANDING (EPUB EBOOK)eBook - click here for purchasing options£17.99Further Reading
 Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics,... DIGITAL BRANDING: A COMPLETE STEP-BY-STEP GUIDE TO STRATEGY, TACTICS,...£17.99Further Reading
Disruptive Branding (PDF eBook)DISRUPTIVE BRANDING (PDF EBOOK)eBook - click here for purchasing options£17.99Further Reading
Disruptive Branding: How to Win in Times of ChangeDISRUPTIVE BRANDING: HOW TO WIN IN TIMES OF CHANGE£17.99Further Reading
Global Brand Management (ePub eBook)GLOBAL BRAND MANAGEMENT (EPUB EBOOK)eBook - click here for purchasing options£35.99Further Reading
 Global Brand Management: A Guide to Developing, Building &... GLOBAL BRAND MANAGEMENT: A GUIDE TO DEVELOPING, BUILDING &...£35.99Further Reading
Strategic Brand Management eBook (PDF eBook)STRATEGIC BRAND MANAGEMENT EBOOK (PDF EBOOK)eBook - click here for purchasing options£42.52Further Reading
Strategic Brand Management: A European PerspectiveSTRATEGIC BRAND MANAGEMENT: A EUROPEAN PERSPECTIVE£56.69Further Reading