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Events Management: An International Approach
£39.99

EVENTS MANAGEMENT: AN INTERNATIONAL APPROACH

PAPERBACK BY FERDINAND, MS NICOLE; KITCHIN, MR. PAUL JAMES

£39.99

ISBN
9781473919099
IMPRINT
SAGE PUBLICATIONS LTD
STOCK IN LOCAL STORE
LOW STOCK
EDITION
2ND REVISED EDITION
PUBLISHER
SAGE PUBLICATIONS LTD
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
384 pages
PUBLICATION DATE
12 OCT 2016

DESCRIPTION

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a Diary of an Events Manager to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real-life and diverse practical applications of each topic Updated theory about the critical global issues affecting events and the main drivers of change in the industry A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.

CONTENTS

PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENTChapter 1: Understanding International Events - Nicole Ferdinand, Stephen J. Shaw and Emelie ForsbergChapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner and Yi-Fang WangPART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICEChapter 3: Event Design - Nazia Ali, Nicole Ferdinand and Michael ChidzeyChapter 4: Managing Event Projects - Nigel L. WilliamsChapter 5: Building an Events Team - Bruce JohnsonChapter 6: Event Marketing - Rumen GechevChapter 7: Event Sponsorship - Paul J. KitchinChapter 8: Financing Events - Paul J. Kitchin and Rob WilsonChapter 9: Risk Management - Brent W. Ritchie and Sacha ReidChapter 10: Event Evaluation - Jo-anne Tull and Nigel L. WilliamsPART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENTChapter 11: Social Media and Events - Alessandro Inversini and Nigel L. WilliamsChapter 12: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma and Marisa P. de BritoChapter 13: A Strategic Approach to International Event Tourism - Adrian Devine and Frances DevineChapter 14: The Future of International Events - Nicole Ferdinand, Albert Postma and Christian White