What valuable company is nobody building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. Peter Thiel has built multiple breakthrough companies, and Zero to One shows how . (Elon Musk, CEO of SpaceX and Tesla). This book delivers completely new and refreshing ideas on how to create value in the world . (Mark Zuckerberg, CEO of Facebook). When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic . (Nassim Nicholas Taleb, author of The Black Swan).