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ABOUT THIS BOOK
Lean Startup, The: How Constant Innovation Creates Radically Successful Businesses
£14.99

LEAN STARTUP, THE: HOW CONSTANT INNOVATION CREATES RADICALLY SUCCESSFUL BUSINESSES

PAPERBACK BY RIES, ERIC

£14.99

ISBN
9780670921607
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EDITION
PUBLISHER
PENGUIN BOOKS LTD
IMPRINT
PORTFOLIO PENGUIN
FORMAT
PAPERBACK
PAGES
336 pages
PUBLICATION DATE
06 OCT 2011

DESCRIPTION

THE INTERNATIONAL BESTSELLING SENSATION Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.