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ABOUT THIS BOOK
Fundamentals of Graphic Design, The
£26.99

FUNDAMENTALS OF GRAPHIC DESIGN, THE

PAPERBACK BY AMBROSE, GAVIN; HARRIS, PAUL

£26.99

ISBN
9782940373826
IMPRINT
AVA PUBLISHING SA
 
 
EDITION
PUBLISHER
BLOOMSBURY PUBLISHING PLC
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
192 pages
PUBLICATION DATE
24 NOV 2008

DESCRIPTION

The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

CONTENTS

How to get the most out of this book. Introduction. Graphic design as a discipline: What is graphic design?; What is a graphic designer?; Group structures and working methods; Graphic design today. Influences and creative elements: Graphic design: art or craft?; Industrialisation; Technology; Typography; Consumerism; Identity and branding; Social responsibility; Modernism and postmodernism; Nostalgia and rhetoric; Semiotics; Vernacular. The graphic design process: The brief; Articulating design; Sources of inspiration; Design as problem solving; Creative thinking; Wit and humour; Layers of meaning; Development and experimentation; Art direction; Prototyping; Commissioning art. Delivering the message: Print; Direct mail; Information design; Packaging; Screen design; Environmental design. Procuring work: Self-promotion; Portfolios. The production process: Basic tools; Specialist colour; File formats; Print-finishing. Appendix. Glossary. Index. Acknowledgements.