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Managing the Tourist Destination
£47.99

MANAGING THE TOURIST DESTINATION

PAPERBACK BY HOWIE, FRANK (QUEEN MARGARET UNIVERSITY COLLEGE)

£47.99

ISBN
9781844800971
IMPRINT
CENGAGE LEARNING EMEA
 
 
EDITION
PUBLISHER
CENGAGE LEARNING EMEA
STOCK FOR DELIVERY
PRINTED ON DEMAND - POD
FORMAT
PAPERBACK
PAGES
352 pages
PUBLICATION DATE
29 MAY 2003

DESCRIPTION

Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses.

CONTENTS

1. Destinations and the demands of contemporary tourism. 2. Principles and theories. 3. The nature of tourism destinations. 4. Marketing places. 5. Destination planning and policy. 6. The historic-cultural tourist city. 7. Village and small town. 8. The resort. 9. Regional destinations. 10. Protected areas. 11. Future destinations.