Commercial theater is thriving across Europe and the UK, while public theater has suffered under changing patterns of cultural consumption-as well as sharp reductions in government subsidies for the arts. At a time when the rationale behind these subsidies is being widely reexamined, it has never been more important for public theater to demonstrate its continued merit. In Resetting the Stage, Dragan Klaic argues convincingly that, in an increasingly crowded market of cultural goods, public theater is best served not by imitating its much larger commercial counterpart, but by asserting its artistic distinctiveness and the considerable benefit this confers on the public. A PDF version of this book is available for free in open access via the OAPEN Library platform: Resetting the Stage. It has been made available under a Creative Commons Attribution 4.0 International Public License and is part of Knowledge Unlatched.