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The Trend Forecaster's Handbook
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THE TREND FORECASTER'S HANDBOOK

EBOOK BY RAYMOND, MARTIN;
ISBN
9781780670904
IMPRINT
LAURENCE KING PUBLISHING
 
 
EDITION
PUBLISHER
LAURENCE KING PUBLISHING
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FORMAT
EBOOK
PAGES
216 pages
PUBLICATION DATE
18 OCT 2010

DESCRIPTION

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.This ""how to"" book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.

CONTENTS

1/ The Anatomy of a Trend Definition of a trend forecaster/ Definition of a Trend/ Memes and trend viruses/ Diffusion of innovations/ Diffusion of innovation types/ Diffusion of innovation curve 02/ The Trend Forecaster's Toolkit Stuff: the importance of new things in the culture/ Cultural brailling/ Cross-cultural analysis 03/ The Intuitive Forecaster Left brain and right brain thinking/ Whole brain thinking/ Gut intuition/ Expert intuition/ Strategic intuition 04/ Network Forecasting Network forecasting/ The rule of diversity in networks/ The 80/20 principle/ Hierarchical networks/ Collaborative networks/ Distributive networks 05/ Cultural Triangulation Triangulation/ The interrogation stage/ The observation stage/ The intuition stage/ Writing up your report 06/ Scenario Planning The origins of scenario planning/ Scenario planning stages 07/ Insight, Strategy and Innovation The inspiration stage/ The translation stage/ The product development stage