CURRENT BASKET VALUE
£0.00
ABOUT THIS BOOK
Content is King: News Media Management in the Digital Age
£102.00

CONTENT IS KING: NEWS MEDIA MANAGEMENT IN THE DIGITAL AGE

HARDBACK BY GRAHAM, GARY; GREENHILL, ANITA; SHAW, DONALD; VARGO, CHRIS J.

£102.00

ISBN
9781623566623
IMPRINT
CONTINUUM PUBLISHING CORPORATION
 
 
EDITION
PUBLISHER
CONTINUUM PUBLISHING CORPORATION
STOCK FOR DELIVERY
NOT IN STOCK - AVAILABLE TO ORDER
FORMAT
HARDBACK
PAGES
256 pages
PUBLICATION DATE
22 OCT 2015

DESCRIPTION

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

CONTENTS

Chapter 1 Introduction Section One. Challenges facing newspapers Chapter 2. News media and their Communities Chapter 3. Disruptive Technological Innovation Section Two. Management and leadership of news media firms Chapter 4. Establishing Leadership and Strategic Management Chapter 5. Value Chain Structure and Properties Chapter 6. Self-Organizing Value Creation Chapter 7 Managing Cross Media Synergy Section Three. Future Management Visions Chapter 8. Creative News Media Visions Chapter 9. Digital Printing and Customization Chapter 10. Positioning, Self Branding, Visual Identity, Concepts and Thoughts Chapter 11. Conclusions Index