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International Entrepreneurship: Starting, Developing, and Managing a Global Venture
£76.00

INTERNATIONAL ENTREPRENEURSHIP: STARTING, DEVELOPING, AND MANAGING A GLOBAL VENTURE

PAPERBACK BY HISRICH, ROBERT D.

£76.00

ISBN
9781483344393
IMPRINT
SAGE PUBLICATIONS INC
 
 
EDITION
3RD REVISED EDITION
PUBLISHER
SAGE PUBLICATIONS INC
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
440 pages
PUBLICATION DATE
31 JUL 2015

DESCRIPTION

Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship gives you the tools you need to successfully launch international ventures in today's hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. NEW TO THIS EDITION: New global case studies from recent entrepreneurial ventures illustrate relevant application of the principles in the modern market New profiles of global entrepreneurs throughout the world start each chapter to inspire readers and keep them engaged with the material New coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams. Case studies from around the world profile a range of successful global business ventures, including: RidingO, Virgin Australia Airlines, Miyako Hotels & Resorts, MTN, YPlan, Aentropico, Spotify, Vente-privee, Nando's, Haier, and Globant.

CONTENTS

Chapter 1: Importance of International Entrepreneurship Profile: RidingO Chapter Objectives Introduction International Versus Domestic Entrepreneurship Motivations to Go Global Traits of an International Entrepreneur The Importance of Global Business SummaryChapter 2: Globalization and the International Environment Profile: Virgin Australia Airlines Chapter Objectives Introduction Strategic Effects of Going Global Strategic Issues Important Considerations SummaryChapter 3: Cultures and International Entrepreneurship Profile: Miyako Hotels & Resorts Chapter Objectives Introduction Nature of Culture Seven Cultural Determinants SummaryChapter 4: The Global Monetary System Profile: MTN Chapter Objectives Introduction Foreign Exchange Aspects of the Foreign Exchange Market Nature of the Foreign Exchange Market Foreign Exchange Rate Fluctuations The Global Capital Market Balance of Payments Role of the International Monetary Fund and World Bank Trade Financing SummaryChapter 5: Selecting International Business Opportunities Profile: YPlan Chapter Objectives Introduction Foreign Market Selection Model Developing Foreign Market Indicators Primary Versus Secondary Foreign Market Data Sources of Country Market Data Competitive Positioning International Competitive Information SummaryChapter 6: Developing the Global Business Plan Profile: Aentropico Chapter Objectives Introduction Opportunity Assessment Plan Purpose of a Global Business Plan SummaryChapter 7: International Legal Concerns Profile: Spotify Chapter Objectives Introduction Political Activity Political Risk Legal Considerations and Regulations Intellectual Property and Organizational Form Patents Trademarks Copyright Trade Secrets Licensing Contracts Business Ethics in a Global Setting SummaryChapter 8: Alternative Entry Strategies Profile: vente-privee Chapter Objectives Introduction Formulating the Global Strategy Timing of Market Entry Scale of Entry Foreign Market Entry Modes Entrepreneurial Partnering SummaryChapter 9: Global Marketing and R&D Profile: Nando's Chapter Objectives Introduction Technological Environment Product Policy and Total Quality International Research and Development Developing the Global Marketing Mix SummaryChapter 10: Global Human Resource Management Profile: Haier Chapter Objectives Introduction Motivation Across Cultures Sources and Types of Human Capital Selection Criteria The Global Mindset Selection Procedures Virtual Teams Compensation Policies The Hiring Process SummaryChapter 11: Implementing and Managing a Global Entrepreneurial Strategy Profile: Globant Chapter Objectives Introduction Global Strategic Planning Global Organizational Structure Overall Organizational Structure Organizational Structure and Degree of Centralization Controlling the Global Venture Managing Chaos Summary