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Business in Context
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BUSINESS IN CONTEXT

EBOOK BY DAVID NEEDLE;
ISBN
9781473729476
IMPRINT
CENGAGE
 
 
EDITION
6TH REVISED EDITION
PUBLISHER
CENGAGE
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FORMAT
EBOOK
PAGES
592 pages
PUBLICATION DATE
22 APR 2015

DESCRIPTION

The sixth edition of Business in Context follows the same style and structure of the previous edition and has been updated throughout. The international content has been increased to better reflect the global nature of this topic and coverage of subjects such as the global financial crisis, sustainability and ethics has been improved. Taking a broad approach, this edition will be invaluable for students studying introductory business courses from undergraduate to MBA level.

CONTENTS

PART 1: THE ENVIRONMENTAL CONTEXT 1 The Concept of Business in Context 2 Globalization 3 Economy and the State 4 Technology and Labour 5 Cultural and Institutional Frameworks PART 2: ORGANIZATIONAL AND STRATEGIC CONTEXTS 6 Organizational Aspects of Business 7 Management and Leadership 8 Strategy 9 Business Ethics and Corporate Social Responsibility PART 3: THE ACTIVITIES CONTEXT 10 Innovation 11 Operations 12 Marketing 13 Human Resource Management 14 Finance and Accounting