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ABOUT THIS BOOK
Business Economics
£49.99

BUSINESS ECONOMICS

PAPERBACK BY ASHWIN, ANDREW; TAYLOR, MARK; MANKIW, N. GREGORY

£49.99

ISBN
9781473722446
IMPRINT
CENGAGE LEARNING EMEA
 
 
EDITION
2ND EDITION
PUBLISHER
CENGAGE LEARNING EMEA
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
592 pages
PUBLICATION DATE
23 FEB 2016

DESCRIPTION

Business Economics brings together three authors with extensive experience in teaching both business and economics students. Using relevant examples and cases designed to engage the non-specialist student, the book provides a strong business focus to clearly explain economic theory and concepts. Lively and engaging features help promote learning and thinking like an economist in the business environment.

CONTENTS

Part 1: The Economic and Business Environment - Setting The Scene 1.What Is Business Economics? 2.Economics and Business Decision Making 3.The Business Environment Part 2: Microeconomics - The Market System 4.Supply and Demand: How Markets Work 5.Elasticity and its Applications Part 3: Microeconomics - The Limitations of Markets 6.Market Failure 7.The Consumer and Consumer Behaviour Part 4: Microeconomics - The Economics of Firms in Markets 8.Business Goals and Behaviour 9.Firm Behaviour and the Organization of Industry 10.The Firm's Production Decisions 11.Market Structures 12.Other Types of Imperfect Competition 13.Corporate Strategy and Pricing Policy Part 5: Microeconomics - Factor Markets 14.Labour Markets 15.Financial Markets Part 6: Introduction to Macroeconomics 16.The Macroeconomic Environment 17.Aggregate Demand and Aggregate Supply 18.Macroeconomics - Employment and Unemployment 19.Macroeconomics - Inflation and Price Stability 20.Macroeconomics - Fiscal, Monetary and Supply-Side Policy Part 7 21.Global Business and Economics