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ABOUT THIS BOOK
Marketing Ethics & Society
£34.99

MARKETING ETHICS & SOCIETY

PAPERBACK BY EAGLE, LYNNE; DAHL, STEPHAN

£34.99

ISBN
9781446296622
IMPRINT
SAGE PUBLICATIONS LTD
 
 
EDITION
PUBLISHER
SAGE PUBLICATIONS LTD
STOCK FOR DELIVERY
NOT IN STOCK - AVAILABLE TO ORDER
FORMAT
PAPERBACK
PAGES
320 pages
PUBLICATION DATE
15 SEP 2015

DESCRIPTION

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: https://study.sagepub.com/eagle

CONTENTS

Chapter 1: Introduction to Marketing Ethics and Society - Lynne EagleChapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. LowChapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie YeungChapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan DahlChapter 5: Ethics in New Media - Stephan DahlChapter 6: Ethical Consumption - Stephan Dahl and Nadine Wahning-OrgaChapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne EagleChapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David LowChapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne EagleChapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and StephanChapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David LowChapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer