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Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy, A


Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy, A

Paperback by Carter, Chris; Clegg, Stewart R; Kornberger, Martin

Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy, A

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£13.59

ISBN:
9781412947879
Publication Date:
17 Sep 2008
Language:
English
Publisher:
SAGE Publications Inc
Pages:
176 pages
Format:
Paperback
For delivery:
Estimated despatch 29 Apr 2024
Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy, A

Description

'If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy' - André Spicer, Associate Professor of Organisation Studies, Warwick Business School Studying Strategy is a welcoming, lively and thought provoking account that helps students get to grips with strategy's key issues and broad debates and introduce them to the latest ideas. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of strategy at Undergraduate, Masters and MBA level, professionals involved in strategic decision making and anyone interested in how strategy works.

Contents

Once Upon A Time ... Chapter 1: Planning the Future in Turbulent Environments Chapter 2: Strategy = Understanding What's Outside the Firm Chapter 3: Strategy = Understanding What's Inside the Firm Chapter 4: Strategy Is Dead. Long Live Scenario Planning! Chapter 5: Strategy = Emergence and Rational Planning Chapter 6: Strategy Is What Strategists Do! Strategy as Practice Chapter 7: Gaps, Rhetoric and Realities In Conclusion...The Futures of Strategy

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