Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.
Part 1: Understanding small business and entrepreneurship 1 Small business in the economy 2 Entrepreneurship, the entrepreneur and the owner-manager 3 The small business and entrepreneurial environment 4 Innovation and the marketplace 5 Information and help Part 2: Creating the entrepreneurial small business 6 Business planning 7 Successful small business strategies 8 Start-ups and franchises 9 Buying an existing business 10 Forming and protecting a business Part 3: Managing the entrepreneurial small business 11 Management of people and resources 12 Marketing 13 Money 14 Business exits and realizing value Glossary of terms Index
