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ABOUT THIS BOOK
Small Business Management and Entrepreneurship
£49.99

SMALL BUSINESS MANAGEMENT AND ENTREPRENEURSHIP

PAPERBACK BY STOKES, DAVID; WILSON, NICHOLAS

£49.99

ISBN
9781408017999
IMPRINT
CENGAGE LEARNING EMEA
 
 
EDITION
INTERNATIONAL EDITION
PUBLISHER
CENGAGE LEARNING EMEA
STOCK FOR DELIVERY
NOT IN STOCK - AVAILABLE TO ORDER
FORMAT
PAPERBACK
PAGES
496 pages
PUBLICATION DATE
26 APR 2010

DESCRIPTION

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.

CONTENTS

Part 1: Understanding small business and entrepreneurship 1 Small business in the economy 2 Entrepreneurship, the entrepreneur and the owner-manager 3 The small business and entrepreneurial environment 4 Innovation and the marketplace 5 Information and help Part 2: Creating the entrepreneurial small business 6 Business planning 7 Successful small business strategies 8 Start-ups and franchises 9 Buying an existing business 10 Forming and protecting a business Part 3: Managing the entrepreneurial small business 11 Management of people and resources 12 Marketing 13 Money 14 Business exits and realizing value Glossary of terms Index