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Global Strategic Management
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GLOBAL STRATEGIC MANAGEMENT

EBOOK BY LASSERRE, P.;
ISBN
9781137015495
IMPRINT
PALGRAVE MACMILLAN
 
 
EDITION
3RD NEW EDITION
PUBLISHER
PALGRAVE MACMILLAN
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FORMAT
EBOOK
PAGES
560 pages
PUBLICATION DATE
14 JUN 2012

DESCRIPTION

This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalisation on business organisations and how managers could and should react. It is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale; global strategic managers facilitate international business planning and global strategic decision-making.

CONTENTS

PART I: THE PROCESS OF GLOBALISATION Globalisation of Markets and Competition Designing a Global Strategy Designing a Global Organisation Global Strategic Alliances, M&As and Assessing Countries' Attractiveness Entry Strategies PART II: MANAGING GLOBALLY Global Marketing Global Operations Global Innovation Cross-cultural Management Global Human Resource Management Global Financial Management PART III: BROAD ISSUES IN GLOBALISATION Emerging Global Powers The Social Responsibility of the Global Firm Global Trends