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Global Strategic Management
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GLOBAL STRATEGIC MANAGEMENT

EBOOK BY LASSERRE, PHILIPPE;
ISBN
9781137015495
IMPRINT
PALGRAVE MACMILLAN
 
 
EDITION
3RD NEW EDITION
PUBLISHER
PALGRAVE MACMILLAN
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FORMAT
EBOOK
PAGES
560 pages
PUBLICATION DATE
14 JUN 2012

DESCRIPTION

Written by a well-respected professor of strategy at one of the world's leading business schools,Global Strategic Managementtakes an MA26ally rigorous strategic and managerial approach to global issues, blending theory and practical examples to lend an insight into the impact of globalization on organizations around the world.

CONTENTS

PART I: THE PROCESS OF GLOBALISATION Globalisation of Markets and Competition Designing a Global Strategy Designing a Global Organisation Global Strategic Alliances, M&As and Assessing Countries' Attractiveness Entry Strategies PART II: MANAGING GLOBALLY Global Marketing Global Operations Global Innovation Cross-cultural Management Global Human Resource Management Global Financial Management PART III: BROAD ISSUES IN GLOBALISATION Emerging Global Powers The Social Responsibility of the Global Firm Global Trends