GLOBAL STRATEGIC MANAGEMENT
STOCK FOR DELIVERY
14 JUN 2012
Written by a well-respected professor of strategy at one of the world's leading business schools,Global Strategic Managementtakes an MA26ally rigorous strategic and managerial approach to global issues, blending theory and practical examples to lend an insight into the impact of globalization on organizations around the world.
PART I: THE PROCESS OF GLOBALISATION Globalisation of Markets and Competition Designing a Global Strategy Designing a Global Organisation Global Strategic Alliances, M&As and Assessing Countries' Attractiveness Entry Strategies PART II: MANAGING GLOBALLY Global Marketing Global Operations Global Innovation Cross-cultural Management Global Human Resource Management Global Financial Management PART III: BROAD ISSUES IN GLOBALISATION Emerging Global Powers The Social Responsibility of the Global Firm Global Trends