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Events Management
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EVENTS MANAGEMENT

EBOOK BY BOWDIN, GLENN /ALLEN, JOHNNY / HARRIS, ROB;
ISBN
9781136445125
IMPRINT
TAYLOR AND FRANCIS
 
 
EDITION
3RD REVISED EDITION
PUBLISHER
TAYLOR AND FRANCIS
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FORMAT
EBOOK
PAGES
774 pages
PUBLICATION DATE
23 MAY 2012

DESCRIPTION

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: *introduces the concepts of event planning and management *presents the study of events management within an academic environment *discusses the key components for staging an event, covering the whole process from creation to evaluation *examines the events industry within its broader business context, covering impacts and event tourism *provides an effective guide for producers of events *contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: *a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting *fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management *a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers

CONTENTS

Section 1: The Events Context 1. An Overview of the Events Field 2. Perspectives on Events 3. Event Impacts and Legacies 4. Event Tourism Planning 5. Sustainable Development and Events Section 2: Planning 6. The Strategic Planning Function 7. Conceptualising the Event 8. Project Management for Events 9. Financial Management and Events 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Staging Events 15. Logistics 16. Legal Issues of Event Management 17. Risk Management 18. Evaluation and Research