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Content - The Atomic Particle of Marketing
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CONTENT - THE ATOMIC PARTICLE OF MARKETING

EBOOK BY LIEB, REBECCA /SZYMANSKI, JAIMY;
ISBN
9780749479763
IMPRINT
KOGAN PAGE
 
 
EDITION
PUBLISHER
KOGAN PAGE
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FORMAT
EBOOK
PAGES
240 pages
PUBLICATION DATE
3 JUN 2017

DESCRIPTION

Identify the real content marketing roadblocks and how to address the disruption of new technology, media channels and consumer trends - with guidance from the field's most respected name.

CONTENTS

Chapter - 1: Content - The New Marketing Equation;Chapter - 2: Content Marketing vs Content Strategy;Chapter - 3: The Converged Media Imperative - The Role Content Plays in Paid, Owned and Earned Media;Chapter - 4: Native Advertising;Chapter - 5: Organizing for Content - Models to Incorporate Content Strategy & Content Marketing in the Enterprise;Chapter - 6: A Culture of Content;Chapter - 7: Global Content Strategy;Chapter - 8: Real-Time Marketing - The Agility to Leverage 'Now';Chapter - 9: The Content Marketing Software Landscape;Chapter - 10: Content Marketing Performance;Chapter - 11: Connected Experiences - From Websites to Wearables to Wherever;