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Marketing Channels: A Management View, International Edition
£61.99

MARKETING CHANNELS: A MANAGEMENT VIEW, INTERNATIONAL EDITION

PAPERBACK BY ROSENBLOOM, BERT (DREXEL UNIVERSITY)

£61.99

ISBN
9780538477604
IMPRINT
SOUTH-WESTERN COLLEGE PUBLISHING
 
 
EDITION
INTERNATIONAL EDITION
PUBLISHER
CENGAGE LEARNING, INC
STOCK FOR DELIVERY
NOT IN STOCK - AVAILABLE TO ORDER
FORMAT
PAPERBACK
PAGES
688 pages
PUBLICATION DATE
01 OCT 2011

DESCRIPTION

Marketing Channels: A Management View, 8e, International Edition is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

CONTENTS

Part I: MARKETING CHANNEL SYSTEMS. 1. Marketing Channel Concepts. 2. Marketing Channel Participants. 3. The Environment of Marketing Channels. 4. Behavioral Processes in Marketing Channels. Part II: DEVELOPING THE MARKETING CHANNEL. 5. Strategy in Marketing Channels. 6. Designing Marketing Channels. 7. Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: MANAGING MARKETING CHANNELS. 9. Motivating the Channel Members. 10. Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 13. Logistics and Supply Chain Management in Marketing Channels. 14. Evaluating Channel Member Performance. Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. Online Channel Systems and Management. 16. Franchise Marketing Channels. 17. Marketing Channels for Services. 18. Global Marketing Channels. Part V: CASES.