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Events Management: An Introduction
£43.99

EVENTS MANAGEMENT: AN INTRODUCTION

PAPERBACK BY BLADEN, CHARLES (UNIVERSITY OF GREENWICH, UK); KENNELL, JAMES (UNIVERSITY OF GREENWICH, UK); ABSON, EMMA (UNIVERSITY OF GREENWICH, UK); WILDE, NICK (UNIVERSITY OF GREENWICH, UK)

£43.99

ISBN
9780415577427
IMPRINT
ROUTLEDGE
 
 
EDITION
PUBLISHER
TAYLOR & FRANCIS LTD
STOCK FOR DELIVERY
New product available - 9781138907058
FORMAT
PAPERBACK
PAGES
472 pages
PUBLICATION DATE
10 FEB 2012

DESCRIPTION

Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.

CONTENTS

CHAPTER HEADINGS OPENING 1. Introduction to the Events Industry PLANNING EVENTS 2. Event Project Management 3. Event design and production MANAGING EVENTS 4. Event Operations 5. Managing the Event Human Resource 6. Event Finance 7. Event Marketing and Sponsorship 8. Event Health, Safety and Risk Management TYPES OF EVENTS 9. Sports Events 10. Mega Events 11. Public and Voluntary Sector Events 12. Corporate Events 13. Arts and Live Entertainment Festivals and Events CURRENT ISSUES IN EVENTS 14. Impacts, sustainability and Legacy 15. Events and the media