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ABOUT THIS BOOK
Consumer Psychology
£29.99

CONSUMER PSYCHOLOGY

PAPERBACK BY JANSSON-BOYD, CATHRINE V.

£29.99

ISBN
9780335229284
IMPRINT
OPEN UNIVERSITY PRESS
 
 
EDITION
PUBLISHER
OPEN UNIVERSITY PRESS
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
312 pages
PUBLICATION DATE
16 JAN 2010

DESCRIPTION

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory Learning Perception Attention Emotions Decision making Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life. Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

CONTENTS

Contents Consumer psychology: what it is and how it emerged Consumer memory and learning Perception and attention Identity and consumption The emotional consumer Attitudes Advertising psychology Motivational determinants of consumer behaviour Consumer decision making and brand loyalty The Internet Children as consumers Consumption and happiness Consumers and the environment References Author index Subject index