CURRENT BASKET VALUE
£0.00
ABOUT THIS BOOK
Digital Business and E-Commerce Management
WAS £53.99   SAVE £8.10
£45.89

DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT

PAPERBACK BY CHAFFEY, DAVE

£45.89

ISBN
9780273786542
IMPRINT
PEARSON EDUCATION LIMITED
 
 
EDITION
6TH NEW EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
712 pages
PUBLICATION DATE
29 AUG 2014

DESCRIPTION

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

CONTENTS

Part 1 Introduction1 Introduction to digital business and e-commerce2 Marketplace analysis for e-commerce3 Digital business infrastructure4 E-environment Part 2 Strategy and applications5 Digital business strategy6 Supply chain management7 E-procurement8 E-marketing9 Customer relationship management Part 3 Implementation10 Change management11 Analysis and design12 Digital business service implementation and optimization