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ABOUT THIS BOOK
Electronic Commerce 2012 Global Edition
£59.99

ELECTRONIC COMMERCE 2012 GLOBAL EDITION

PAPERBACK BY TURBAN, EFRAIM; KING, DAVID

£59.99

ISBN
9780273761341
IMPRINT
PEARSON EDUCATION LIMITED
 
 
EDITION
7TH EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
792 pages
PUBLICATION DATE
01 DEC 2011

DESCRIPTION

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it┬ s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks┬ all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today┬ s ever-changing technology, the seventh edition has been streamlined┬ removing material that┬ s no longer relevant, while still providing students with information on the hottest topics in the field.

CONTENTS

Chapter 1: Overview of Electronic CommerceChapter 2: E-Commerce: Mechanisms, Infrastructure, and ToolsChapter 3: Retailing in Electronic Commerce: Products and ServicesChapter 4: B2B E-CommerceChapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C CommerceChapter 6: Mobile Commerce and Ubiquitous ComputingChapter 7: Social CommerceChapter 8: Marketing and Advertising in E-CommerceChapter 9: E-Commerce Security and Fraud ProtectionChapter 10: Electronic Commerce Payment SystemsChapter 11: Order Fulfillment along the Supply ChainChapter 12: EC Strategy, Globalization, and SMEsChapter 13: Implementing EC Systems: From Justification to Successful PerformanceChapter 14: E-commerce: Regulatory, Ethical, and Social EnvironmentsChapter 15: Launching a Successful Online Business and EC Projects