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Research Methods for Business Students
£45.99

RESEARCH METHODS FOR BUSINESS STUDENTS

PAPERBACK BY SAUNDERS, MARK N. K.; THORNHILL, ADRIAN; LEWIS, PHILIP

£45.99

ISBN
9780273716860
IMPRINT
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EDITION
5TH EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
STOCK FOR DELIVERY
New product available - 9780273750758
FORMAT
PAPERBACK
PAGES
656 pages
PUBLICATION DATE
02 APR 2009

DESCRIPTION

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ¬ student choice¬ and run-away market leader.The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.The following online resources support the text:For Students: self-assessment questions, glossary, revision ¬ flashcards¬ , tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors: teaching manual, powerpoint slides, testbank

CONTENTS

How to use this bookGuided tourPrefaceContributors 1 The nature of business and management research and structure of this book2 Formulating and clarifying the research topic3 Critically reviewing the literature4 Understanding research philosophies and approaches5 Formulating the research design6 Negotiating access and research ethics7 Selecting samples8 Using secondary data9 Collecting primary data through observation10 Collecting primary data using semi-structured, in-depth and group interviews11 Collecting primary data using questionnaires12 Analysing quantitative data13 Analysing qualitative data14 Writing and presenting your project report AppendicesGlossaryIndex