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ABOUT THIS BOOK
Business Environment, The
£50.99

BUSINESS ENVIRONMENT, THE

PAPERBACK BY WORTHINGTON, IAN; BRITTON, CHRIS

£50.99

ISBN
9780273716754
IMPRINT
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EDITION
6TH EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
STOCK FOR DELIVERY
New product available - 9780273756729
FORMAT
PAPERBACK
PAGES
544 pages
PUBLICATION DATE
02 JUL 2009

DESCRIPTION

By encouraging students to explore the challenges and opportunities managers face in the business environment, the sixth edition of this successful text provides students with a solid foundation from which to build upon their business knowledge. This thought-provoking book helps students to understand how business organisations operate in economic, political, social, technological, and legal environments. It introduces and analyses the business environment model, enabling students to understand how it can determine business strategy. The following online resources support the text: For students: additional resources to enable learning, including a companion website, an online glossary and updated weblinks. For Instructors:updated teaching resources available including a comprehensive instructors manual, PowerPoint slides and additional multiple choice questions with answers.

CONTENTS

I. Introduction1. Business organisations: the external environment2. Business organisations: the internal environment3. The global context of businessInternational Application: The Car IndustryII. Contexts4. The political environment5. The macroeconomic environment6. The demographic, social and cultural context of business7. The resource context: people, technology and natural resources8. The legal environment9. The ethical and ecological environmentInternational Application: MigrationIII. Firms10. Legal structures11. Size and struture of firms12. Industrial Structure13. Government and businessInternational Application: A Lot of BottleIV. Markets14. The market system15. Market Structure16. International markets and trade17. Governments and marketsInternational Aplpication: The Global Financial CrisisV. Conclusion18. The business environment and strategic management