Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS
Strategy and strategic management
Perspectives on strategy
PART II: INTERNAL ANALYSIS
The business context, products and services
Business competences, activities and processes
Knowledge, talent, culture and innovation
Financial analysis, audit and performance
Information systems and technology
Strengths, weaknesses and strategic competence
PART III: EXTERNAL ANALYSIS
Analysis of the macroenvironment
Markets, and analysis of the competitive environment
The international and global context
Opportunities, threats and strategic position
PART IV: THE BUSINESS STRATEGY
Competitive advantage and strategy
Evaluation and selection of strategies
Strategic development: direction and mechanisms
PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT
Strategic implementation
Change management and leadership
PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY
The web, new technology and new organisational forms
Quality
Social responsibility and business ethics
Emerging markets and industry superpowers
Index.
