CURRENT BASKET VALUE
£0.00
ABOUT THIS BOOK
Multivariate Data Analysis: International Version
£146.99

MULTIVARIATE DATA ANALYSIS: INTERNATIONAL VERSION

PAPERBACK BY HAIR, JOSEPH F.; BLACK, WILLIAM C.; BABIN, BARRY J.; ANDERSON, ROLPH E.; TATHAM, RONALD L.

£146.99

ISBN
9780135153093
STOCK FOR DELIVERY
NOT IN STOCK - AVAILABLE TO ORDER
 
 
EDITION
GLOBAL ED OF 7TH REVISED ED
PUBLISHER
PEARSON EDUCATION (US)
IMPRINT
PEARSON EDUCATION (US)
FORMAT
PAPERBACK
PAGES
816 pages
PUBLICATION DATE
01 MAR 2008

DESCRIPTION

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

CONTENTS

    1    Introduction: Models and Model Building

Section I Understanding and Preparing for Multivariate Analysis

    2    Cleaning and Transforming Data
    3    Factor Analysis

Section II Analysis Using Dependece Techniques
    4    Simple and Multiple Regression Analysis
    5    Canonical correlation 

    6    Conjoint analysis
    7    Multiple Discriminant Analysis and Logistic Regression

    8    ANOVA and MANOVA

Section III Analysis using Interdependence Techniques

    9    Group data and Cluster Analysis
    10  MDS and Correspondence Analysis

Structural Equation Modeling

    11  SEM: An Introduction

    12  Application of SEM