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Consumer Behaviour
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CONSUMER BEHAVIOUR

EBOOK BY HAWKINS, DELBERT /MOTHERSBAUGH, DAVID;
ISBN
9780077170837
IMPRINT
MCGRAW-HILL
 
 
EDITION
12TH INTERNATIONAL EDITION
PUBLISHER
MCGRAW-HILL
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FORMAT
EBOOK
PAGES
832 pages
PUBLICATION DATE
1 APR 2012

DESCRIPTION

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.