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The Business Environment
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THE BUSINESS ENVIRONMENT

EBOOK BY PALMER, ADRIAN /HARTLEY, BOB;
ISBN
9780077141387
IMPRINT
MCGRAW-HILL
 
 
EDITION
7TH REVISED EDITION
PUBLISHER
MCGRAW-HILL
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FORMAT
EBOOK
PAGES
576 pages
PUBLICATION DATE
1 NOV 2011

DESCRIPTION

The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make. Key Features: Up-to-date coverage The business environment continues to evolve, and this new edition takes on board recent issues including: The after-effects of the 'credit crunch' The emerging economic power of China, India and Brazil Data security and privacy Business ethics Cultural identity Climate change Real life examples New opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains. Pedagogy Clearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.

CONTENTS

Part 1: Contexts 1. What is the Business Environment? Part 2: The Macroenvironment 2. The Political Environment 3. The Social and Demographic Environment 4. The Technological and Information Environment 5. The Ecological and Social Responsibilities of Organisations 6. The Legal Environment Part 3: Firms 7. Types of Business Organization 8. Business Relationships and Networks 9. Managing and Financing Organizational Growth 10. People in Organizations Part 4: Markets 11. The Principles of Market Forces 12. Distortions to Market Forces 13. The National Economic and Financial Environment 14. The Global Business Environment Part 5: Bringing it Together: Environmental Analysis 15. The Dynamic Business Environment 16. Case Studies