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Principles and Practices of Marketing: AND Write Great Essays
£40.99

PRINCIPLES AND PRACTICES OF MARKETING: AND WRITE GREAT ESSAYS

PAPERBACK BY JOBBER, DAVID

£40.99

ISBN
9780077111311
IMPRINT
MCGRAW HILL HIGHER EDUCATION
 
 
EDITION
PUBLISHER
MCGRAW-HILL EDUCATION - EUROPE
STOCK FOR DELIVERY
New product available - 9780077140007
FORMAT
PAPERBACK
PAGES
0 pages
PUBLICATION DATE
01 NOV 2003

DESCRIPTION

We are offering great value for money this semester! All students purchasing a new copy of Jobber, Principles and Practice of Marketing 4/e will receive a free copy of Peter Levin's best selling Write Great Essays (worth GBP 7.99, offer only available in the UK and Ireland). Students will benefit from this fantastic study skills text which they can use throughout their university career.

CONTENTS

Part 1 Fundamentals of Modern Marketing ThoughtChapter 1 Marketing in the Modern FirmChapter 2 Marketing Planning: An Overview of MarketingChapter 3 Understanding Consumer BehaviourChapter 4 Understanding Organisational Buyer BehaviourChapter 5 The Marketing EnvironmentChapter 6 Marketing Research and Information SystemsChapter 7 Market Segmentation and PositioningPart 2 Marketing Mix DecisionsChapter 8 Managing Products: Brand and Corporate Identity ManagementChapter 9 Managing Products: Product Life Cycle, Portfolio Planning and Product Growth StrategiesChapter 10 Developing New ProductsChapter 11 Pricing StrategyChapter 12 AdvertisingChapter 13 Personal Selling and Sales ManagementChapter 14 Direct MarketingChapter 15 Internet MarketingChapter 16 Other Promotional Mix MethodsChapter 17 DistributionPart 3 Competition and MarketingChapter 18 Analysing Competitors and Creating a Competitive AdvantageChapter 19 Competitive Marketing StrategyPart 4 Marketing Implementation and ApplicationChapter 20 Managing Marketing Implementation, Organisation and ControlChapter 21 Marketing ServicesChapter 22 International Marketing