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STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION

EBOOK BY SCHILLING, MELISSA A;
ISBN
9780077170042
IMPRINT
MCGRAW-HILL
 
 
EDITION
4TH INTERNATIONAL EDITION
PUBLISHER
MCGRAW-HILL
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FORMAT
EBOOK
PAGES
320 pages
PUBLICATION DATE
1 FEB 2013

DESCRIPTION

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schillings approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

CONTENTS

Chapter 1 - Introduction Part One - Industry Dynamics of Technological Innovation Chapter 2 - Sources of Innovation Chapter 3 - Types and Patterns of Innovation Chapter 4 - Standards Battles and Design Dominance Chapter 5 - Timing of Entry Part Two - Formulating Technological Innovation Strategy Chapter 6 - Defining the Organization's Strategic Direction Chapter 7 - Choosing Innovation Projects Chapter 8 - Collaboration Strategies Chapter 9 - Protecting Innovation Part Three - Implementing Technological Innovation Strategy Chapter 10 - Organizing for Innovation Chapter 11 - Managing the New Product Development Process Chapter 12 - Managing New Product Development Teams Chapter 13 - Crafting a Deployment Strategy