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International Marketing Strategy: Analysis, Development and Implementation
£50.99

INTERNATIONAL MARKETING STRATEGY: ANALYSIS, DEVELOPMENT AND IMPLEMENTATION

PAPERBACK BY KENYON, DR. ALEXANDRA; LOWE, ROBIN; DOOLE, ISOBEL

£50.99

ISBN
9781473723702
IMPRINT
CENGAGE LEARNING EMEA
 
 
EDITION
7TH EDITION
PUBLISHER
CENGAGE LEARNING EMEA
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
491 pages
PUBLICATION DATE
29 JAN 2016

CONTENTS

Part 1 Analysis 1.An Introduction to International Marketing 2.The World Trading Environment 3.Social and Cultural Considerations in International Marketing 4.International Marketing Research and Opportunity Analysis Part 2 Strategy Development 5.International Niche Marketing Strategies for Small- and Medium-sized Enterprises 6.Global Strategies 7.Market Entry Strategies 8.International Product and Service Management Part 3 Implementation 9.International Communications 10.The Management of International Distribution and Logistics 11.Pricing for International Markets 12.Technology Enabled Sustainable International Marketing