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ABOUT THIS BOOK
Exploring Strategy: Text and Cases
£53.99

EXPLORING STRATEGY: TEXT AND CASES

PAPERBACK BY JOHNSON, GERRY; REGNER, PATRICK; SCHOLES, KEVAN; ANGWIN, DUNCAN; WHITTINGTON, RICHARD

£53.99

ISBN
9781292145129
IMPRINT
PEARSON EDUCATION LIMITED
 
 
EDITION
11TH NEW EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
828 pages
PUBLICATION DATE
04 JAN 2017

DESCRIPTION

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

CONTENTS

Chapter 1: Introducing StrategyChapter 2: Macro Environmental AnalysisChapter 3: Industry and Sector AnalysisChapter 4: Resources and CapabilitiesChapter 5: Stakeholders and GovernanceChapter 6: History and CultureChapter 7: Business Strategy and modelsChapter 8: Corporate Strategy and DiversificationChapter 9: International StrategyChapter 10: Entrepreneurship and InnovationChapter 11: Mergers, Acquisitions and AlliancesChapter 12: Strategy in ActionChapter 13: Strategy Development ProcessesChapter 14: Organizing and StrategyChapter 15: Leadership and Strategic ChangeChapter 16: The Practice of Strategy