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ABOUT THIS BOOK
Corporate Reputation: Brand and Communication
£44.99

CORPORATE REPUTATION: BRAND AND COMMUNICATION

PAPERBACK BY FILL, CHRIS; ROPER, STUART

£44.99

ISBN
9780273727590
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EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
IMPRINT
PEARSON EDUCATION LIMITED
FORMAT
PAPERBACK
PAGES
360 pages
PUBLICATION DATE
09 FEB 2012

DESCRIPTION

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

CONTENTS

Chapter 1 The Rise of Corporate Reputation Chapter 2 The Scope of Corporate Reputation Chapter 3 The Significance of Corporate Culture Chapter 4 Measuring Corporate Reputation Chapter 5 The Branding-Reputation Dilemma Chapter 6 The Rise of Corporate Brands Chapter 7 Measuring Corporate Brands Chapter 8 The Future for Brands Chapter 9 The Dimensions of Corporate Communication Chapter 10 Contexts for Corporate Communication Chapter 11 Symbols, Tools and the Media Chapter 12 Methods of Corporate Communication