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ABOUT THIS BOOK
Corporate Reputation, Brand and Communication
£45.99

CORPORATE REPUTATION, BRAND AND COMMUNICATION

PAPERBACK BY FILL, CHRIS; ROPER, STUART

£45.99

ISBN
9780273727590
IMPRINT
PEARSON EDUCATION LIMITED
 
 
EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
360 pages
PUBLICATION DATE
01 FEB 2012

DESCRIPTION

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

CONTENTS

Chapter 1 The Rise of Corporate ReputationChapter 2 The Scope of Corporate ReputationChapter 3 The Significance of Corporate Culture Chapter 4 Measuring Corporate ReputationChapter 5 The Branding-Reputation DilemmaChapter 6 The Rise of Corporate BrandsChapter 7 Measuring Corporate BrandsChapter 8 The Future for BrandsChapter 9 The Dimensions of Corporate CommunicationChapter 10 Contexts for Corporate CommunicationChapter 11 Symbols, Tools and the MediaChapter 12 Methods of Corporate Communication