MCGRAW-HILL EDUCATION - EUROPE
MCGRAW HILL HIGHER EDUCATION
01 MAY 2014
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital-for instructors & students by being: Integrated; Progression of Topics Application Rich; Strong on Strategy Current; Thought Provoking Relevant; and Actual Practice of International Business.
Part One-Introduction and Overview Chapter 1: Globalization Case: Who Makes the Apple iPhone? Part Two-Country Differences Chapter 2: National Differences in Political Economy Chapter 3: Political Economy and Economic Development Chapter 4: Differences in Culture Chapter 5: Ethics in International Business Case: Siemens Bribery Scandal Case: Disaster in Bangladesh Case: Knights Apparel Case: Japan's Economic Malaise Case: Indonesia: The Next Asian Giant? Part Three-The Global Trade and Investment Environment Chapter 6: International Trade Theory Chapter 7: The Political Economy of International Trade Chapter 8: Foreign Direct Investment Chapter 9: Regional Economic Integration Case: Legal Outsourcing Case: The Global Financial Crisis and Protectionism Case: NAFTA and Mexican Trucking Case: The Rise of the Indian Automobile Industry Case: Logitech Part Four-The Global Monetary System Chapter 10: The Foreign Exchange Market Chapter 11: The International Monetary System Chapter 12: The Global Capital Market Case: South Korean Currency Crisis Case: Russian Ruble Crisis Case: Caterpillar: Competing in a World of Fluctuating Currencies Part Five-The Strategy and Structure of International Business Chapter 13: The Strategy of International Business Chapter 14: The Organization of International Business Chapter 15: Entry Strategy and Strategic Alliances Case: The Evolving Strategy of IBM Case: IKEA in 2013 Case: General Electric's Joint Ventures Case: The Globalization of Starbucks Case: Coca-Cola's Strategy Part Six-Business Operations Chapter 16: Exporting, Importing, and Countertrade Chapter 17: Production, Outsourcing, and Logistics Chapter 18: Global Marketing and R&D Chapter 19: Global Human Resource Management Chapter 20: Accounting and Finance in the International Business Case: Brazil's Gol Airlines Case: Staffing Policy at AstraZeneca