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Official Module Guide - Marketing Principles (CIM Foundation Certificate in Marketing)
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OFFICIAL MODULE GUIDE - MARKETING PRINCIPLES (CIM FOUNDATION CERTIFICATE IN MARKETING)

PAPERBACK BY CIM

£15.00

ISBN
9781907368448
IMPRINT
CIM
 
 
EDITION
1ST
PUBLISHER
CHARTERED INSTITUTE OF MARKETING
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
106 pages
PUBLICATION DATE
06 OCT 2015

DESCRIPTION

NB: This official CIM module guide in eBook format is free as part of the module assessment registration. The module guide can be found by logging into the 'MyCIM' area of the CIM website and selecting the 'Your eBook' tile.

This official CIM module guide has been specifically written for the Marketing Principles module of the Foundation Certificate in Marketing. The chapters are structured around the six learning outcomes for the module and each assessment criterion is covered within the content.

Each chapter also contains case studies, activities and multiple-choice quizzes to test the knowledge you have gained.