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Official Module Guide - Strategic Marketing (CIM Diploma in Professional Marketing)
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OFFICIAL MODULE GUIDE - STRATEGIC MARKETING (CIM DIPLOMA IN PROFESSIONAL MARKETING)

PAPERBACK BY CIM

£15.00

ISBN
9781907368332
IMPRINT
CIM
 
 
EDITION
1ST
PUBLISHER
CHARTERED INSTITUTE OF MARKETING
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
0 pages
PUBLICATION DATE
12 SEP 2017

DESCRIPTION

NB: This official CIM module guide in eBook format is free as part of the module assessment registration. The module guide can be found by logging into the 'MyCIM' area of the CIM website and selecting the 'Your eBook' tile.

This official CIM module guide has been specifically written for the Strategic Marketing module of the Diploma in Professional Marketing. The chapters are structured around the six learning outcomes for the module and each assessment criterion is covered within the content.

Each chapter also contains case studies, activities and multiple-choice quizzes to test the knowledge you have gained.